Company founder Chris Gillan was inspired by a painting called ‘Heroes’, and by the service men and women it represents.


Painted by world renowned artist and fellow military veteran David Shepherd, it commemorates Operation Taber and the deployment of 21 and 23 Special Air Service to Afghanistan’s Helmand Province in 2008.


Chris was involved in Operation Taber to train Afghan Police behind enemy lines, and was presented with a limited edition print of ‘Heroes’ by 21 SAS. So, when it came to founding a drinks company that supports the armed forces community, there seemed no more fitting name.


Heroes Vodka is a high-quality vodka brand with an authentic and heartfelt connection to the UK Armed Forces. It is recognised by vodka connoisseurs around the world, and loyally supported by the UK Forces family.


Chris established Heroes Vodka to give something back to the men and women who have served our country.

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